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013: Build a Community, Not an Audience with Gina Bianchini
Billion Dollar Creator
Creating Community Identity
Focusing on positive aspects like 'best sleep ever' or 'sleep heroes' creates a desirable identity for people to associate with. This formation of identity is crucial in building strong communities, as seen in Seth Godin's idea of communities being formed around a defining phrase like 'People like us do things like this.'
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