Positioning with April Dunford cover image

Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

Positioning with April Dunford

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Value is the Key to Connection

Value is the cornerstone of effective marketing and sales, representing the reason behind the significance of features or capabilities from the customer's perspective. However, it is commonly misunderstood, leading to a disconnect between what businesses offer and what customers truly need. Understanding and articulating value is essential for creating meaningful connections with customers and driving successful engagement.

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