Investment in Account Creation

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Making the account creation process slightly harder can lead to users feeling more invested in the service, like having 'skin in the game.' At Wealthfront, by adding a step where users had to create a password instead of just using a phone number for verification, they found that users were more likely to continue using the platform. This approach runs counter to the idea of simplifying the onboarding process but is effective for certain types of products or apps.

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Timestamps:

(0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.

(2:33) A primer on modern-day growth for startups from expert Elliot.

(6:20) Why referral programs are so powerful

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(11:39) The 2nd best thing you can do for the growth of your startup!

(15:55) Exploring "Give to Get" programs with examples from Elliot’s success.

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

(22:13) A critical growth action once you have your virality base is “conversion rate optimization”.

(25:45) The most effective sign-up practived today.

(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report

(31:52) The balance of adding friction in the user sign-up process.

(33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.

(39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.

Check out Anomalo: https://www.anomalo.com/

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