Catalyst with Shayle Kann cover image

The better mousetrap fallacy

Catalyst with Shayle Kann

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Facilitating Renewable Energy Access

Tech giants like Google, Microsoft, and Facebook have pioneered corporate renewable energy procurement by creating internal teams to navigate complex contracting structures. However, a significant challenge lies in assisting less sophisticated buyers in the market. Intermediary platforms, such as Level10, emerge to simplify the process for large corporations to purchase renewable energy. The Direct Air Capture (DAC) market faces a similar scenario, with many sellers but fewer buyers, leading to high costs and an imbalance in the market. The key takeaway is that profitable tech companies can lead the charge in making renewable energy accessible, helping to advance the entire industry by lowering barriers and facilitating learning.

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