Engagement on LinkedIn

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Writing good LinkedIn posts is similar to writing good Twitter posts.
The main focus of a good LinkedIn post is to hook the reader and get them to click the see more button.
The main way to do this is by writing a good hook.
The main copywriting formulas for LinkedIn posts are pain, agitation, intrigue, and solution.

Justin Welsh (@thejustinwelsh) talks setting a high bar for yourself, releasing products without knowing how to code, growing on social media (esp. LinkedIn), selling courses, dealing with burnout, and growing his solopreneur empire to $3M in 3 years with Courtland (@csallen) and Channing (@ChanningAllen).