Adaptation Drives Customer-Centric Solutions

Early customer engagement necessitates flexibility, as clients exhibit diverse needs and systems, from Excel spreadsheets to manual methods. A focus on solving customer problems rather than merely developing technology is crucial. The shipping industry is marked by inherent complexity and chaos, influenced by upstream manufacturing processes. Delays are prevalent, with approximately one-third of containers facing setbacks due to changes in cargo readiness, highlighting the unpredictable nature of shipping logistics.