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Leveraging Your Brand with Scott Norton
Forcing Function Hour
Nongimo vs Organic?
Like nongimo, organic is important as a feature, but it's a feature in service of building the customer's identity. You cannot really taste the difference, in a catch up, between organic and unorganic. And justou change the conversation from one specific feature, write of nongima, and you all of a udden start to build this world humor. That's when you really touch on the me i want to be.
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