People often underestimate the effectiveness of repetition in advertising. Individuals can become fatigued by their own marketing messages long before the target audience even registers them. Given the overwhelming amount of content and distractions that vie for the audience's attention, it is common for potential customers to be unaware of a brand's existence or its messages. The key insight is that audiences require reminders of essential information rather than new teachings. Marketers should embrace the necessity of repeated exposure to their brand and core messages, as it leads to better recognition and engagement over time.
"Your audience needs to be reminded more than they need to be taught." In this episode, Alex (@AlexHormozi) dives into frameworks and stories about effective advertising for any size of business: how much to advertise when you're getting started, how it can take you to $1M a year, and how to think about the organizational structure of sales & marketing beyond $1M a year.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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