** The importance of trust in raising capital **

Trust is important in raising capital because it affects how investors perceive and decide to invest in a business. The speaker shared an experience of discussing with someone who remembers every person who doubted or turned them down and takes it personally. However, the speaker personally does not hold any bad feelings towards those who passed on their investment opportunities. They believe that people make decisions based on what is best for them at the time. It is satisfying when investors who initially doubted an opportunity later regret not investing, but it does not affect the speaker's perception of their own worth. Trust is crucial in the process of raising capital and understanding that different investors have different criteria for investment decisions.