Value is Born from Visible Effort

Highlighting the effort invested in creating a product increases its perceived value. By emphasizing the hard work and anticipation behind a launch, confidence in a company, like Apple, can be built among viewers and investors. The labor illusion indicates that when people are aware of the effort involved, they tend to appreciate and value the final product more. This principle can be observed in various contexts, such as when diners see chefs preparing their meals, leading to a higher perceived quality of the food.