James Perse
Tetragrammaton with Rick Rubin
Strategic Positioning and Longevity in Business
Identifying the direction of trends helps in strategically positioning oneself for long-term success, rather than chasing short-term fads. The focus is on alternative programming and instinctual decision-making for sustained relevance. The goal is to build a business based on foundational engineering for consistency and longevity, rather than aiming for temporary popularity or 'being the hot thing.' The emphasis is on being loved over being hot.
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