
What Adidas Knew About Kanye
The Daily
Embracing Provocation in Collaboration
Collaborating with a provocative and controversial figure like Kanye West was seen as an opportunity by Adidas, believing that his public persona could generate attention and drive sales. However, despite the initial enthusiasm, Kanye's behavior behind the scenes, such as showing pornography during a meeting with Adidas executives, raised concerns about potential problems in the collaboration.
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