
Ep9 "What does eating that cookie have to do with the hero of the Trojan war?"
Inner Cosmos with David Eagleman
Using Rewards to Leverage Behavior
Leveraging negative emotion can be used to control behavior/nCompanies try to associate their brand with positive things to create a reward association/nLinking actions to rewards can help motivate long-term goals/nBetrayal podcast has shared a new shocking story of deception
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