
Ep9 "What does eating that cookie have to do with the hero of the Trojan war?"
Inner Cosmos with David Eagleman
00:00
Using Rewards to Leverage Behavior
Leveraging negative emotion can be used to control behavior/nCompanies try to associate their brand with positive things to create a reward association/nLinking actions to rewards can help motivate long-term goals/nBetrayal podcast has shared a new shocking story of deception
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