Inner Cosmos with David Eagleman cover image

Ep9 "What does eating that cookie have to do with the hero of the Trojan war?"

Inner Cosmos with David Eagleman

00:00

Using Rewards to Leverage Behavior

Leveraging negative emotion can be used to control behavior/nCompanies try to associate their brand with positive things to create a reward association/nLinking actions to rewards can help motivate long-term goals/nBetrayal podcast has shared a new shocking story of deception

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