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Top tips from Marketing experts!
Marketing Against The Grain
Founders and Brands: Importance and Approach
For founders and CEOs to establish a brand, it is crucial to define what the company stands for and its unique value proposition. Taking a stance on social and economic issues is essential, as 86% of consumers expect it, yet only 21% of founders believe it is necessary. Creating a one-page document outlining these aspects can serve as a foundation for the brand for up to two years. Additionally, involving the customer voice in decision-making through customer research, advisory boards, and understanding their needs and fears is crucial for a business's success.
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