#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
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The Psychology of Selling Courses vs Products
Optimists are more likely to purchase, especially when the product offers an ongoing experience with easy sign-up. Courses sell well because they provide a quick emotional reward and a sense of control. Courses are easier to sell than products like SaaS because people feel they are taking immediate action to solve a problem. However, some buyers may underestimate the effort required to implement the course. Many customers buy courses but struggle to complete them, leading to a phenomenon of perpetual course buying but not finishing. Educators should focus on creating learning experiences that increase the likelihood of customers taking action and achieving value.
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