#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
The Psychology of Selling Courses vs Products
Optimists are more likely to purchase, especially when the product offers an ongoing experience with easy sign-up. Courses sell well because they provide a quick emotional reward and a sense of control. Courses are easier to sell than products like SaaS because people feel they are taking immediate action to solve a problem. However, some buyers may underestimate the effort required to implement the course. Many customers buy courses but struggle to complete them, leading to a phenomenon of perpetual course buying but not finishing. Educators should focus on creating learning experiences that increase the likelihood of customers taking action and achieving value.
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