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#182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend
Creator Science
Working Backwards from Goal to Achieve Book Sales
To achieve a successful book launch, the key is to work backwards from the end goal. In this case, the speaker aimed for a thousand honest reviews as the first milestone. By leveraging a Google Doc and spreadsheet to reach out to a list of potential reviewers, this seemingly complex process was simplified. Once the initial goal was achieved, the focus shifted to aiming for 25,000 sales as a stepping stone towards reaching a hundred thousand sales. By prioritizing tasks differently using insights from other authors, the speaker identified building a core launch team and leveraging their network as key steps in achieving the ultimate sales goal.
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