Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
The Espresso Hour
00:00
*Offer an absurd amount of value at a laughable low price *
The strategy behind the email sequence is to gradually move from emotional to rational content to explain the value proposition. The pricing model is based on providing an absurd amount of value at a laughably low price, as emphasized by a quote from an offboarding survey participant. This approach involves increasing prices minimally while consistently adding significant value to maintain customer satisfaction and justify price increments.
Transcript
Play full episode
