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The Logan Bartlett Show cover image

EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

The Logan Bartlett Show

NOTE

Importance of Planning Early in the Year for a Successful Sales Organization

Many venture capitalists don't understand the importance of early planning. Tech CEOs often make unrealistic growth targets without considering the limitations of hiring and training sales reps. Scaling requires disciplined recruiting and strong management. A process-oriented approach is crucial for building an efficient sales organization.

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