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How Noor Chopra grew Touristy to 100k+ subscribers 100% organically
Send & Grow by SparkLoop
Authenticity in Writing and Content Creation
Transitioning from formal to casual writing involved finding an authentic voice that mirrored how the creator spoke with friends. Despite covering potentially dry topics, the content aimed to entertain while educating. Differentiating personal thoughts in italics and the deliberation to keep the author's identity anonymous reflected a desire to offer substance while maintaining a level of anonymity.
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