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$100M Leads Audiobook Part 10 – Affiliates and Partners | Ep 595
The Game w/ Alex Hormozi
Phases of a Successful Launch
Launches are successful when you do the work ahead of time. In the whisper phase, create curiosity and show behind-the-scenes of your product. In the tease phase, reveal more information and satisfy curiosity. In the shout phase, give specific actions and create urgency. Get your affiliates involved to maximize success.
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