The Game with Alex Hormozi

Part 10: Affiliates and Partners | $100M Leads Book

142 snips
Aug 19, 2023
Discover the secrets to scaling your business using affiliates and partners. Learn strategies for selecting the right affiliates and creating compelling offers. Explore how to launch and activate these partnerships for maximum impact. Real-life case studies demonstrate effective collaboration techniques. Find out how product incentives can outperform cash rewards and keep affiliates motivated. Plus, gain insights into building valuable connections and boosting lead generation while sharing knowledge. This is a must-listen for budding entrepreneurs!
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ANECDOTE

Prestige Labs Launch

  • Alex Hormozi recounts the Prestige Labs launch, initially a failure with $3M in unsold inventory.
  • It surprisingly became a success, generating over $300k weekly through affiliates, without personal advertising.
ADVICE

Working with Affiliates

  • Treat affiliates like lead-getters, not referrals, since they run independent businesses and advertising.
  • Offer affiliates a fast, simple way to earn commissions by promoting your products to their audience.
ADVICE

Finding Ideal Affiliates

  • Identify ideal affiliates by analyzing your best customers' habits and frequented businesses.
  • List businesses catering to your customer's needs, including software, products, services, groups, and events.
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