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The Game w/ Alex Hormozi
$100M Leads Audiobook Part 10 – Affiliates and Partners | Ep 595
Aug 19, 2023
38:36
Snipd AI
In this podcast, Alex talks about the importance of affiliates and partners in scaling a business. He shares strategies for picking the right affiliates, making offers, and keeping them advertising. The podcast also discusses the benefits of affiliates and partners in advertising and marketing strategies, as well as the financial aspects of affiliate programs. It explores the concept of building an affiliate army and managing people, and encourages listeners to become affiliates.
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Quick takeaways
- Affiliate marketing offers a cost-effective method for generating leads and sales by leveraging existing audiences and their advertising efforts.
- Integrating your products or services into affiliates' offerings is crucial for long-term success, increasing the value and engagement of leads without direct advertising costs.
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Main Idea 1
Affiliate marketing can be a highly effective method for generating leads and sales without spending money on advertising. By recruiting and working with affiliates, businesses can leverage their existing audience and benefit from their advertising efforts. Affiliates are like independent businesses that promote other products or services to their engaged leads. The key to successful affiliate marketing lies in offering affiliates a compelling reason to promote your products or services, such as an easy way to make commissions or access to a large pool of engaged leads. When done right, affiliates can become a high-leverage lead generation channel for your business, allowing for rapid scaling and significant revenue growth.
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