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#115 Danny Meyer: Hospitality and Humanity

The Knowledge Project with Shane Parrish

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Let the Space Speak

Just like a winemaker listens to the soil to determine the ideal grapes to grow in a vineyard, a restaurateur should listen to the space of a restaurant location. Each space has its terroir, indicating what type of restaurant will thrive there. The environment inherently dictates what concept will succeed, and sometimes the space might even indicate that it's not suitable for a restaurant at all.

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