Making DTC western wear work with Paul Hedrick from Tecovas
Found
Focus on Sales and Iterate Quickly
By selling products at farmers' markets, the speaker's company gained valuable in-person selling experience and obtained customer feedback to achieve early product-market fit. In the initial years, the key strategy for scaling revenue was social advertising, given the lack of competition for cowboy boot terms on Facebook and Google. They achieved over 10 million in revenue in the second year through performance marketing, maintaining a small team and a focus on sales. The emphasis on product quality and sales allowed them to break even from day one and prioritize revenue generation for growth.
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