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#443 – Gregory Aldrete: The Roman Empire – Rise and Fall of Ancient Rome
Lex Fridman Podcast
**People are ruled by emotion: Cicero **
Persuasion hinges on emotional influence rather than factual accuracy. Historical rhetorical strategies, including mudslinging, exaggeration, and fear-mongering, echo throughout time, showcasing their effectiveness in politics today. Cicero's teachings emphasize that engaging an audience's emotions—like fear and anger—can overshadow facts and reason, highlighting the enduring nature of these emotional appeals in public speaking and courtroom rhetoric.
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