Embrace AI for Business Innovation

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McDonald's in Japan illustrates how cultural perceptions can vary; it's seen as a cool choice there, providing higher quality than its American counterpart. This highlights the potential of adapting brands to local markets. Additionally, AI offers tremendous opportunities for individuals to start and market businesses easily. Whether it’s a hobbyist or a stay-at-home parent, tools like AI can assist in creating engaging content for platforms like Pinterest or X. Despite only a small percentage of people currently utilizing AI, greater adoption could lead to impactful marketing strategies that may not overtly appear AI-generated. Creative video editing techniques can further enhance personal engagement and appeal.

Episode 21: Are AI Image Generators crossing the line from tool to threat? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) discuss the rapid advancements in AI image and video tools and their implications on marketing, legal frameworks, and cultural perceptions.

In this episode, Matt and Nathan dive into the astonishing progress of AI-generated content, its advantages for businesses, and its potential downsides. They cover the viral success of AI-generated ads like the McDonald's Japan campaign, the democratization of AI tools, and the cultural differences in AI adoption. They also highlight the competitive landscape of AI image generators, legal concerns surrounding copyrighted content, and the future of AI in marketing and content creation.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Rapidly growing AI art usage offers opportunities.
(06:03) Memes, AI art and videos changing marketing.
(07:40) Controversial video reaches diverse audience, promoting brand.
(11:24) Luma dream machine animates images creatively.
(13:38) AI art entering new era, blurring reality.
(17:36) Lawsuits over scraping trademarked IP for AI.
(19:50) OpenAI's research lab began and evolved.
(23:52) CEO opposes generative AI, earns respect.
(26:10) Potential for AI rebellion causing societal divide.
(32:26) Transitioning to regular episodes, encourage audience engagement.

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Mentions:

Get the free ChatGPT Bundle here https://clickhubspot.com/chatgpt
Grok: https://x.ai/
Procreate: https://procreate.com/
James Cuda: https://www.linkedin.com/in/james-cuda-56007333/
Idiogram: https://ideogram.ai/

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano