The Next Wave - AI and The Future of Technology

AI Image Generators: Things Are Getting Dangerously Good

Aug 27, 2024

Matt Wolfe, an AI and marketing expert, teams up with Nathan Lands, a tech influencer, to explore the explosive growth of AI image and video tools. They discuss viral campaigns, like McDonald's Japan, and how AI is reshaping marketing dynamics. The duo dives into cultural differences in AI adoption and the competitive market landscape. They also address looming legal issues around copyright and the ethical implications of AI's rapid advancements, raising questions about the future of creativity and potential societal divides.

36:42

Episode guests

Matt Wolfe

Nathan Lands

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Quick takeaways

The rapid democratization of AI image generators is enabling businesses to create engaging marketing content, like memes, more easily and effectively.

Legal and ethical challenges around copyright and intellectual property rights are becoming increasingly significant as AI-generated art blurs creative ownership boundaries.

Deep dives

The Democratization of AI Art

AI art is becoming increasingly democratized, with numerous platforms emerging that allow users to create professional-quality images easily. The availability of tools such as Ideogram and services like MidJourney are enhancing the accessibility of AI-generated art, enabling businesses of all sizes to utilize these resources. For instance, companies can now create advertisements, social media content, or even memes that are more visually engaging and likely to go viral, tapping into current internet culture effectively. Despite significant advancements, a report indicates that only 23% of individuals are currently utilizing visual AI tools, leaving a vast opportunity for growth and adoption in the industry.

Embrace AI Art for Viral Impact

01:19

Embrace AI for Business Innovation

01:23

Intro

4min

Emerging Competitors in AI Image Generation

2min

AI Art in Marketing: A Global Perspective

6min

The Future of AI-Generated Content and Creative Opportunities

3min

The Confusion of AI-Generated Memes in Politics

2min

The Legal Landscape of AI Art

17min

Episode 21: Are AI Image Generators crossing the line from tool to threat? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) discuss the rapid advancements in AI image and video tools and their implications on marketing, legal frameworks, and cultural perceptions.

In this episode, Matt and Nathan dive into the astonishing progress of AI-generated content, its advantages for businesses, and its potential downsides. They cover the viral success of AI-generated ads like the McDonald's Japan campaign, the democratization of AI tools, and the cultural differences in AI adoption. They also highlight the competitive landscape of AI image generators, legal concerns surrounding copyrighted content, and the future of AI in marketing and content creation.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Rapidly growing AI art usage offers opportunities.
(06:03) Memes, AI art and videos changing marketing.
(07:40) Controversial video reaches diverse audience, promoting brand.
(11:24) Luma dream machine animates images creatively.
(13:38) AI art entering new era, blurring reality.
(17:36) Lawsuits over scraping trademarked IP for AI.
(19:50) OpenAI's research lab began and evolved.
(23:52) CEO opposes generative AI, earns respect.
(26:10) Potential for AI rebellion causing societal divide.
(32:26) Transitioning to regular episodes, encourage audience engagement.

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Mentions:

Get the free ChatGPT Bundle here https://clickhubspot.com/chatgpt
Grok: https://x.ai/
Procreate: https://procreate.com/
James Cuda: https://www.linkedin.com/in/james-cuda-56007333/
Idiogram: https://ideogram.ai/

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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