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The Tim Ferriss Show cover image

#725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul

The Tim Ferriss Show

NOTE

Creating Interest and Making Money in Real Estate

By highlighting unique aspects of properties, such as having cows on the roof or a mysterious safe in the basement, the speaker managed to attract attention and sell properties that others struggled with. By calculating the nightly cost of living in a luxurious apartment and showcasing it as an exclusive opportunity, the speaker generated interest and potential buyers. Additionally, leveraging media attention by inviting the Today show to witness the opening of a safe in a mansion helped create buzz and attract buyers, demonstrating how creative approaches can lead to successful real estate deals.

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