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Ep 354: EXTREME Email Makeover with Retention Director Jordan Gordon: banger includes, stinker excludes for maximum revenue and deliverability this Q4 | AKNF

DTC Podcast

NOTE

How to Have a Low Bounce Rate

To launch successfully, watch this video multiple times and follow these steps. Start by excluding people who have ever bounced on Black Friday. To further refine your messaging, exclude people who have bounced three or more times, have a hard bounce type, or have bounced in the last 90 days. This ensures that you are only targeting engaged recipients and helps maintain a low bounce rate.

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