My Best Sales Advice From Selling $100's of Millions | Ep 757
The Game with Alex Hormozi
Address Obstacles Before Sales
Identify and address obstacles faced by potential clients before discussing sales. Engaging with their specific challenges, such as striving to lose weight, allows for a deeper understanding of their needs without overwhelming them with sales pressure. Once the sales conversation begins and objections arise, it's more challenging to shift their beliefs. Therefore, confronting barriers early on facilitates smoother sales interactions and helps establish a rapport before moving into closing the deal.
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