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101- LEGO - Business Design Teardown

d.MBA

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Modular Marketing Maximizes Opportunities

Lego's success stems from its effective platform marketing strategy, showcasing the power of modularity in product design. By offering a variety of themed sets—from castles to space—to cater to different consumer needs, Lego creates endless opportunities for customers to engage with the brand. This strategy allows parents to buy large sets for special occasions while enabling smaller, impulse purchases for immediate gratification. Such a versatile approach maximizes potential sales and enhances customer satisfaction.

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