Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis
Distribution First
Balancing Content Strategy Across the Marketing Funnel
Building a content strategy that effectively covers both top and bottom of the marketing funnel is crucial. By focusing on creating a few high-quality bottom of funnel pieces that are missing on most websites, companies can drive significant results. Repurposing top of funnel content like monthly events across platforms such as social media and email can further enhance the strategy's reach. It's essential to strike a balance between top and bottom of the funnel content rather than leaning too much towards one end. A well-rounded content marketing program should include a mix of bottom, middle, and top of funnel content, which can vary from blog posts to webinars. Driving traffic to bottom of funnel articles, even through channels like paid ads or email lists, can improve their performance in search rankings. Repurposing content is key to maximizing its impact and ensuring it serves as effective sales enablement, aiding sales representatives in conveying value propositions to prospects. Ultimately, creating a strategic approach to content distribution can significantly increase the chances of driving inbound leads and improving conversion rates.
