35 Mins to Develop Your Founder Brand Content Playbook
Sweat Equity
Content Consumption Journey
The key insight is about managing the content consumption journey of customers, akin to a customer journey. By providing various content touch points like Instagram for top funnel, a YouTube series and newsletter for middle funnel, and an exclusive podcast for bottom funnel, a brand can guide customers from initial awareness to becoming super fans. This strategic content approach aims to deepen the connection between customers and the brand, fostering a sense of loyalty and desire for further engagement.
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