The Art of Building the Other Side

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The key to building the other side is to focus on understanding and solving their problems, which in turn will open the opportunity for them to help solve yours. This strategy involves creating a golden bridge over the gap of dissatisfaction, by making their transition towards your goal as seamless as possible. The approach should be about attracting them towards the desired direction rather than forcing or pushing them.

Renowned negotiation expert William Ury draws from his extensive experience of working in the world’s toughest conflicts to help transform conflict into opportunity.

— YOU’LL LEARN —

1) Why we need more conflict, not less

2) The true enemy to confront

3) How writing the other side’s victory speech can help you win

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— ABOUT WILLIAM —

William Ury is one of the world’s best-known experts on negotiation, and co-author of Getting to Yes, the world’s all-time bestselling book on negotiation with more than 15 million copies sold. A co-founder of Harvard’s Program on Negotiation, Ury has devoted his life to helping people, organizations, and nations transform conflicts around the world, having served as a negotiator in many of the toughest disputes of our times, taught negotiation to tens of thousands, and consulted for the White House, the State Department, the Pentagon, and dozens of Fortune 500 companies. He has served as a negotiation adviser and mediator in conflicts ranging from Kentucky wildcat coal mine strikes to family feuds, from US partisan battles to wars in the Middle East, Colombia, Korea, and Ukraine.

Ury is an internationally sought-after speaker and has two popular TEDx talks with millions of viewers. He lives in Colorado where he loves to hike in the mountains.

• Book: Possible: How We Survive (and Thrive) in an Age of Conflict

• Book: The Power of a Positive No: Save The Deal Save The Relationship and Still Say No

• Website: WilliamUry.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: Lao Tzu's Tao Te Ching translated by Chao-Hsiu Chen

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