Why mission matters more than products, w/Noom’s Saeju Jeong
Masters of Scale
First startup fitness
In 2007, Saju and Artem founded Work Smart Labs with a mission to prevent illness through fitness. They created a prototype of a smart bike by converting a stationary bike at the gym with their own sensors. This allowed them to provide interactive screenings and motivate users to cycle. Their innovative idea was similar to Peloton.
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