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HACK YOUR HABITS: The Science of Making Changes That Stick

The Next Big Idea

Impact of a Program Promoting Fruits and Vegetables Consumption

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A program initiated in the 1990s successfully increased awareness about the importance of consuming five servings of fruits and vegetables per day. The initiative involved tours of supermarkets, educational stickers on produce, and other efforts to educate the public. Although it significantly changed people's beliefs, it did not effectively alter their behavior towards consuming fruits and vegetables.

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