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How To Master Sales Prospecting With Ai In 2024
Marketing Against The Grain
AI in Prospecting: Data Categorization vs. Human Skills
The effectiveness of AI in tasks compared to humans depends on data quality. AI excels in categorizing data, such as themes, tone of voice, and key messaging. With high-quality data, AI can craft better emails than humans. However, in terms of writing and soft skills, AI is on par with human capabilities. Prospecting is a prime area for AI due to its superior data categorization abilities, allowing salespeople to focus on closing deals instead of manual tasks.
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