One common mistake is expecting instant change when adopting AI without recognizing the need for a change management process tailored to the company. Another mistake is feeling pressured to do something with AI for the sake of it being hyped, instead of focusing on identifying the specific problems to solve and then leveraging AI to address those problems. This approach involves working backwards from customer problems and focusing on how AI can best solve those problems, rather than using AI simply for the sake of using it.

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