078: Sahil Bloom – Using Flywheels to Build Longevity in the Creator Economy
Nathan Barry Archive
How to Trade Attention for Cash in Your Own Business
When operating a business, it’s essential to strategically choose between trading attention for cash or for equity, as each serves distinct needs at different stages. Cash flow businesses, like agencies and coaching, generate immediate revenue, making them suitable for sustaining everyday expenses. Conversely, pursuing equity in early-stage startups requires patience, as returns may not materialize for years. Innovatively, turning expenditure into investment can create profit centers; for example, if one spends on services like video editing, establishing a related business can convert those costs into revenue. By leveraging personal reach to drive leads towards these ventures and partnering with strong operators, one can build value without direct management. Understanding the connection between the audience and products is crucial; promoting aligned services enhances credibility and engagement, creating opportunities for income and ownership. A tailored approach rooted in individual expertise amplifies growth potential and diversifies income streams.
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