Nathan Barry Archive 078: Sahil Bloom – Using Flywheels to Build Longevity in the Creator Economy
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Jul 31, 2023 
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Unintentional Creator Journey
- Sahil Bloom's entry into the creator economy wasn't planned but stemmed from COVID lockdown boredom and a dislike for his private equity job.
- Writing, a childhood passion, filled his time and gained traction on Twitter, eventually evolving into a business.
Twitter Growth Strategies
- Identify and exploit the current arbitrage on any platform, like Sahil Bloom did with long-form Twitter threads early on.
- Today, focus on quality content within your niche to attract a deeply resonant audience, rather than chasing vanity metrics.
Authenticity over Generic Content
- Nathan Barry found success on Twitter by sharing unique content only he could write, like ConvertKit's company culture and a declined Spotify acquisition.
- These resonated more than generic threads based on publicly available information.