Identify opportunities to turn existing expenses into profitable businesses and leverage ownership to drive leads and profits.
Embrace opportunities that arise from pursuing activities you enjoy, even if it deviates from traditional career paths.
Focus on providing high-value and niche-specific content on Twitter, repurpose successful threads or tweets to reach new audiences, and prioritize building a durable ecosystem for long-term stability in the creator economy.
Deep dives
Building Profitable Businesses from Existing Expenses
The podcast episode discusses the concept of turning existing expenses into profitable businesses. The speaker mentions the idea of owning a video editing business to offset the cost of video editing services. By promoting the service they own, they can transform an expense into a revenue-generating business. The key insight here is to identify opportunities for creating businesses that align with current expenses and leverage ownership to drive leads and profits.
Discovering the Creator World and Transitioning Careers
The podcast episode explores the speaker's journey from working in private equity to becoming a creator. Initially, they had no plans to enter the creator economy and were unaware that it even existed. However, circumstances like being stuck at home due to COVID-19 led them to pursue writing as a hobby. As their content gained traction on Twitter, they started considering the possibility of building a business around it. The key takeaway here is to embrace opportunities that come from pursuing activities you enjoy, even if it deviates from traditional career paths.
Growing on Twitter and Content Repurposing Strategies
The podcast episode delves into effective strategies for growing on Twitter. The speaker emphasizes the importance of finding the arbitrage or untapped areas on any platform and leveraging it to stand out. While long-form writing was effective in the early days, the current arbitrage on Twitter lies in providing high-value and niche-specific content. Additionally, the speaker highlights the power of repurposing content and not feeling pressured to come up with entirely new ideas every time. They suggest revisiting successful threads or tweets and sharing them again to reach new audiences. The main lesson is to focus on quality and attracting the right audience rather than solely chasing vanity metrics.
Building an Ecosystem for Long-Term Sustainability
The speaker emphasizes the importance of building an ecosystem that is durable and sustainable for creators. Drawing from their background in private equity, they highlight the need to create something that can outlast the creator's active content creation period. By focusing on building businesses and value that are not solely tied to the creator's daily output, they advocate for the diversification of revenue streams and the pursuit of ventures that can generate long-term equity and cash flow. This approach aims to provide stability and longevity in the constantly evolving creator space.
The Power of Attention and Creating Value
The speaker discusses the concept of leveraging attention in the creator economy and emphasizes the importance of directing that attention to the highest value places. They explore the idea of creators asking themselves where they can have the most impact and create value beyond simply creating content. Drawing examples from private equity, they highlight the opportunity for creators to build equity in businesses and drive meaningful outcomes. They also emphasize the significance of building authentic connections with an audience, as well as the potential for micro-scale creators to replicate the model of value creation on a smaller level.
In today’s episode, I sit down with investor, entrepreneur, and content creator, Sahil Bloom (in front of a live audience) to unpack the key strategies and lessons that will help you achieve longevity and sustainability in the creator economy.
Sahil has had a fascinating journey, transitioning from the world of private equity to making a name for himself in the creator economy (his bi-weekly newsletter alone has more than 400K subscribers). Upon entering this new sector, Sahil found himself occupied with the question of how to ensure longevity and set about putting together the ideal business operating system for content creators.
In today’s conversation, you’ll get a behind-the-scenes look at how Sahil built a thriving ecosystem as a content creator by acquiring businesses that would resonate with his audience and partnering with the right collaborators. You’ll also hear Sahil’s answers to live audience questions where he sheds light on finding the right partner, knowing when to pivot, and the future of the creator ecosystem.
In this episode, you'll learn:
How Sahil became one of the first people to popularize the use of long-form on Twitter
Why to focus on building an audience with whom your work resonates rather than chasing vanity metrics
How to figure out if you're creating inspiration-driven content operation-focused content (and where you lie on the spectrum)
How to escape the need to create new content daily by putting strategies in place
How to use flywheels as the operating system for your business
How to find the right collaborators
How Sahil uses agencies to turn cost centers into profit centers
When to pivot on a project or company
Habits for creating and managing your time as a creator
