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Nike
Acquired
The Unbelievable Success of Air Jordan in its First Year
In his first year with Nike, Michael Jordan's Air Jordan ones sold $126 million, exceeding their goal of $3 million over three years. This accounted for 15% of Nike's entire revenue for the year. Jordan's contract with Nike earned him $6.3 million, the same amount as his seven-year contract with the Bulls. The deal paid off immediately and Jordan faced no trade-offs. None of this would have happened if Jordan didn't turn out to be Jordan.
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