Unlock Your Storytelling Superpower | Robbie Crabtree (Coach)
Behind the Craft
The Importance of Origin and Vision Stories in Leadership
Having two core stories, the origin story, and the vision story, is crucial for leaders in order to establish their ethos and inspire others. The origin story explains why the leader is special and why they care about their work, while the vision story focuses on a bold and ambitious future that inspires action. By effectively bridging the past and the future with these stories, leaders invite others to envision and create the missing pieces themselves, making them essential storytellers in the modern era.
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