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Mapping the Customer Journey with Kaitlyn Merola
The Agents of Change Digital Marketing Podcast
Simplicity Fuels Understanding in Customer Journeys
Understanding customer journeys is pivotal for effective brand interaction and retention. Brands must identify how customers discover them and where they engage online to ensure visibility throughout the customer's daily digital experience. To map these journeys, organizations should leverage their sales team's insights, analyze historical data and engagement metrics, and conduct A-B testing to assess content effectiveness across channels. Simplifying the customer journey into actionable steps, such as awareness, consideration, and decision stages, enhances understanding for internal stakeholders, making it a practical tool rather than an overly complex model. Consolidating different journeys for buyer personas can further streamline this process.
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