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20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Focus on Key Drivers of Growth
In a big company, the challenge shifts from having the right answers to aligning resources and changing mindsets to drive growth. Reflecting on the growth at PayPal, it was observed that 90% of growth stemmed from just 10% of activities, such as engagement with web developers, network effects, and strategic partnerships. Startups, lacking excess cash flow, need to identify these key drivers of growth quickly to succeed. Many successful companies, like Canva and Dropbox, attribute 90% of their growth to a small portion of their efforts. Learning from these insights, the focus now shifts to identifying these critical factors early on for startups to achieve successful growth and navigate preventable mistakes.
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