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Crafting a Strategic Narrative with Andy Raskin's Framework
Crafting a strategic narrative involves using Andy Raskin's framework, which focuses on answering why your brand and why now through a five-part structure. The framework includes naming the shift in the buyer's world, showing winners and losers, presenting a future promised land, outlining obstacles to overcome, and providing proof of helping other companies succeed. This approach aims to build a compelling story that guides the audience towards understanding the value proposition and relevance of the brand in the current market context.
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