The TV of the future costs zero dollars
The Vergecast
The Role of TV Manufacturers in the Advertising Revenue Model
Pluto partnered with TV manufacturers but realized they don't make money selling TVs due to low margins and lack of innovation. They decided to build a free product and generate revenue from ads instead, allowing them to quickly dominate the market. The appeal for TV manufacturers is getting a cut of the ad revenue. It's a common misconception that TV manufacturers make money from selling expensive TVs; in reality, they profit from spyware and ads.
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