Ilya Pozin, founder and CEO of Telly, shares his groundbreaking vision of transforming TV viewing by offering a free 55-inch TV supported by ads. He discusses the rapid evolution of streaming services and the resurgence of ad-supported models. Ilya highlights how traditional TVs are stagnating while the future lies in multifunctional smart hubs that integrate games and video calls. The conversation also tackles the balance between consumer privacy and innovative advertising strategies in this new era of television.
The podcast highlights the need for a curated and personalized content experience in order to simplify content discovery and enhance the overall viewing experience.
The success of Pluto TV, a pioneering ad-based streaming service, showcases the potential of combining a free television experience with advertising in the evolving TV landscape.
Telly aims to revolutionize the TV hardware and content ecosystem by integrating existing functionalities from other devices to create a more comprehensive and convenient user experience.
Deep dives
Connecting Online and Making Sense
In this podcast episode, the focus is on how we connect online, connect to each other, connect to the content we care about, and make these connections safe and meaningful. The internet has revolutionized the way we consume content, allowing us to access a vast universe of content right from our phones. However, this has come with its own set of challenges. We are bombarded with multiple subscriptions, spend more time scrolling through streaming services than actually watching content, and constantly need to upgrade our devices. The episode discusses the need for a curated and personalized content experience that simplifies content discovery and enhances the overall viewing experience.
The Success of Pluto TV
The episode delves into the success story of Pluto TV, a pioneering ad-based streaming service that disrupted the traditional subscription model. By offering a curated linear TV experience, Pluto TV catered to audiences who wanted a mix of on-demand content without the hassle of searching for specific shows. This approach resonated with users, leading to extended viewing times and eventually a billion dollars in ad revenue. The episode highlights the importance of combining a free television experience with advertising and the potential of similar models in the evolving TV landscape.
The Vision of Telly: Reinventing the TV Experience
The podcast explores the vision behind Telly, a new startup aiming to revolutionize the TV hardware and content ecosystem. Telly envisions a smarter and more immersive TV experience that goes beyond traditional viewing. The focus is on building a TV that acts as a central hub for smart devices, enhances content discovery, and offers additional functionalities like video calls, motion tracking gaming, and voice assistants. By combining a free TV model with innovative features and customization options, Telly aims to disrupt the stagnant TV industry and provide a fresh and cohesive viewing experience for users.
TV as a Platform for Innovation
The podcast episode discusses how Telly, a startup aiming to disrupt the TV industry, approaches product development by integrating existing functionalities from other devices into their smart TV. They focus on making a TV that not only delivers a high-quality viewing experience but also includes features like built-in sound bars, cameras for video calling, and voice-activated assistants. The goal is to create a more comprehensive and convenient user experience by bringing together different functionalities into one central device. By doing so, Telly aims to redefine what a TV can be and establish itself as a platform for innovation in the industry.
The Value Exchange of a Free TV
Telly's unique approach to marketing their TV is by offering it for free to customers. They believe that providing a free TV in exchange for data sharing creates a valuable value exchange for the consumers. This approach challenges the traditional TV industry, where companies make money through selling hardware, monetizing ads, and collecting user data without explicit permission. Telly's transparency and opt-in approach to data collection have garnered positive feedback from consumers, who recognize the superior quality and features of Telly's TV compared to other options in the market. By disrupting the traditional price point of TVs and focusing on user value, Telly aims to gain a strong foothold in the TV market and potentially inspire other companies to adopt a similar model.
Before founding Telly, Ilya Pozin also founded PlutoTV, one of the first and most successful ad-based streaming services. There are many similarities between these two companies, and Ilya has a grander vision for how he sees the world and how he thinks he can revolutionize the TV hardware and TV show business.
