The Vergecast The TV of the future costs zero dollars
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Oct 9, 2023 Ilya Pozin, founder and CEO of Telly, shares his groundbreaking vision of transforming TV viewing by offering a free 55-inch TV supported by ads. He discusses the rapid evolution of streaming services and the resurgence of ad-supported models. Ilya highlights how traditional TVs are stagnating while the future lies in multifunctional smart hubs that integrate games and video calls. The conversation also tackles the balance between consumer privacy and innovative advertising strategies in this new era of television.
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Free Streaming & Linear TV
- Consumers want free streaming options, similar to YouTube.
- Linear, curated TV experiences are better than on-demand when users don't know what they want.
Pluto TV's Origin
- Ilya Pozin's daughter inspired Pluto TV's curated experience.
- Early Pluto TV prototypes with short-form YouTube content had long session durations, proving the concept.
Telly's Disruptive Model
- TV manufacturers struggle to profit from hardware sales.
- Telly aims to disrupt the market by giving away free TVs and monetizing through ads and apps.