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The Vergecast

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Reimagining Television for the Future

This chapter examines the transformation of television consumption and advertising, focusing on the rise of affordable ad-supported models and innovative dual-screen experiences. It highlights the significance of user feedback in product development and the integration of advanced software methodologies in hardware design to meet modern viewing needs. The discussion also explores future possibilities for smart TV technology, including app stores and unique hardware functionalities, while addressing the challenges faced by established platforms in a competitive market.

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