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Kristie Middleton on why engineering breakthroughs are essential for low-cost plant-based alternatives
How I Learned to Love Shrimp
Rebellious's Approach to Food Service
The opportunity lies in making plant-based meat a routine part of people's diets by encouraging progress, not perfection, in consumer behavior. Embracing advocacy for meat-free days and advocating for trying plant-based products when suitable for one's diet. Rebellious targets the food service space by focusing on the school food service where there are about 30 million student meals served daily, making it easier to penetrate the market due to the limited number of decision-makers.
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