20VC: Ramp's Product Playbook: How To Hire Product Teams, How to Run Sprints, How to Increase Product Velocity, When and How to Go Multi-Product with Geoff Charles, VP Product @ Ramp
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
B2B is more intuition than data
Building great products requires spending time with an empowered design team, testing and iterating with customers. In B2B startups, it's essential to hire people with strong intuition or innovative ideas that can be quickly validated with qualitative data. Designing B2B products involves more creativity and art, akin to painting on a canvas. While many PMs from prominent tech companies excel at moving metrics, they may lack intuition rooted in customer feedback. Prioritizing intuition over data is crucial for startups with limited data initially, focusing on hiring individuals who have a deep understanding of good products and can rely on customer feedback as a guide.
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