The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: Ramp's Product Playbook: How To Hire Product Teams, How to Run Sprints, How to Increase Product Velocity, When and How to Go Multi-Product with Geoff Charles, VP Product @ Ramp
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Dec 6, 2023 Geoff Charles, VP of Product at Ramp, shares his journey from advising Fortune 100 companies to leading product teams. He discusses the key skills aspiring product leaders should cultivate and the common pitfalls to avoid. Geoff explains how Ramp utilizes two-week sprints for rapid product development and the right timing for hiring a product team. He also delves into strategies for going multi-product, emphasizing the importance of customer engagement and the value of reusable product elements for long-term success.
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Sales-Driven Discovery
- Involve product teams in sales demos for early customer discovery.
- Treat the demo as a prototype, iterating based on customer feedback.
Aggressive Customer Onboarding
- Ramp aggressively facilitated customer switching by handling credit card transitions and software integration.
- They removed barriers by offering free service and hands-on assistance.
Two-Week Sprint Structure
- Structure two-week sprints with Monday leadership meetings alternating tactical and strategic discussions.
- Tuesday team scrums focus on goal setting and individual sign-ups for tasks.